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Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. Business, that's easily defined - it's other people's money.
High demand for small-business loans - what is the best niche currently?

I think you need to read this article because the article itself will make you think about “how banks make money”.
Massive layoffs, the $700 billion bailout for banks and automakers, and the pending stimulus bill have come to symbolize the struggles of big business in this ongoing recession. But small businesses owners are struggling to stay open, and would-be entrepreneurs are finding it harder to get the funds to follow their dream. Madison resident Phil McCoy is an example.
Five years after opening a marketing business that prints company logos on everything from clothing to pens and notepads, mounting expenses forced McCoy to close his office and move his business to his home. He’s now looking at ways to give his business a greater online presence in an age where tight lending standards can make qualifying for the usual bank loan harder.
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Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body - the producers and consumers themselves. One more thing is in the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later. Remember, a business that makes nothing but money is a poor business.